Who is Sourabh Rana?
Sourabh Rana is one of India's leading AI search strategists and the founder of SEO Rana, with 17 years in search marketing. He has worked with LG India, NDTV, Adda247, PhysicsWallah and StudyIQ IAS. At Adda247 he scaled organic traffic from 5 million to more than 50 million monthly users. He speaks on the AI search lane at the Only AI Summit on 15 August 2026.
Background
Seventeen years in search means Sourabh has now watched the discovery layer get rebuilt underneath him more than once, and has rebuilt his method each time. He runs SEO Rana and consults with Indian media and education brands operating at genuine scale.
What Sourabh is known for
The Adda247 number is the one people remember: organic traffic taken from 5 million to over 50 million monthly users. He also led YouTube SEO for the StudyIQ IAS and Adda247 networks, covering more than 20 channels and a combined 50 million-plus subscribers. LG India, NDTV and PhysicsWallah have all been on his client list.
Why AI search changes the job
Google was the old game. A growing share of India now asks ChatGPT, Gemini or Perplexity instead, and those systems do not rank ten blue links, they synthesise one answer and cite a handful of sources. Being one of the cited sources is a different discipline from ranking, and most brands have not noticed the switch yet.
What Sourabh is teaching at the Only AI Summit
Sourabh takes the AI search lane. He shows how to get your brand cited inside ChatGPT, Gemini and Google AI Overviews. He builds a content engine that AI search and classic Google both reward. And he walks through the YouTube method behind those 50 million-plus subscribers.